Nutri Grain ReDesign
Apple & Cinnamon
The important ideas, emotions and rules necessary to represent this brand are...
• Playful
• Fruit focused
•No sharp edges - rounded and casual
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With consideration to the rules, and with attention to existing rules such as the angle in their logo, I was able to present an authentic design that continued their message into a new box design.
The brief for this design was fairly simple - create a rebrand of existing Nutri Grain that is related to it's self. Brands do this all the time, keeping the core ideas forward in their branding but updating with time & design trends. The importance of this process is to remain authentic to the brand.
Apples & Cinnamon had to share the spotlight between these two main ingredients. Without a fresh green derived from the color of the apples themselves, this classic flavor shows the mix of ingredients collectively glowing with flavor from the cereal bar.
Blueberry
The flagship Blueberry flavor has to represent the brand on it's own, as well as be a strong leader for the collection of flavors. Bringing emphasis to the fruit, and creating eye-catching texture with them shapes of blueberries creates a box bursting with as much flavor as the food itself.
Strawberry
With each flavor, the cohesion is built and new problems are created. Using different information, from flavor the descriptions, each uniform design not only falls into place but the elements that make them unique get to shine. With a fresh strawberry red, these cereal bars present themselves as the youthful snack that is fresh and natural.
