SITUATION
NASA aimed to create a DIY Constellation Projector kit, and I was tasked with designing the packaging. The goal was to create a visually engaging and on-brand packaging that resonated with both space enthusiasts and children aged 8+.
TASK
I was responsible for designing the entire visual direction of the package, ensuring it aligned with popular NASA fashion trends and the 2024 Toy Association design trends. The packaging needed to be visually stunning, informative, and appealing to a broad audience.
ACTION
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Conducted research on current NASA fashion designs and emerging toy design trends for 2024.
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Incorporated futuristic elements, constellations, and iconic NASA visuals to give it a trendy yet timeless feel.
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Ensured that the design adhered to safety warnings, NASA branding guidelines, and packaging requirements for children's toys.
RESULT
The final design captured a balance between modern aesthetics and NASA's iconic imagery. It not only resonated with the target audience but also stood out on shelves, enhancing the overall appeal of the product. This project exemplified my ability to stay current with trends while delivering high-quality, functional design solutions.
Assortment and Expandability
The further success of this design is when it comes to using it as a base reference style guide for other products under the same license. The structure and trend of this style allows for toys expressed in the same visual vocabulary and become a unified assortment.
All products seen on this page are property of RMS Internation (USA) Inc. and NASA - 2024