Spongebob Science Lab

SITUATION

RMS Internation (USA) Inc. wanted to launch a SpongeBob-themed science kit, the "Sandy's Science Lab," aimed at children aged 8 and up. The goal was to design packaging that reflected SpongeBob's playful style while maintaining the functionality needed for a chemistry experiment set.

TASK

I was responsible for designing the packaging, creating the instruction manual, and developing a factory spec sheet. I had to adhere to Nickelodeon’s strict licensing guidelines for SpongeBob while ensuring the packaging was fun, engaging, and practical for the product's use as a portable chemistry set.

ACTION

Integrated SpongeBob's iconic color palette and branding elements into the design while adhering to licensing restrictions.
Ensured the packaging was functional by designing a custom insert inside the case to hold the science tools securely and neatly.
Collaborated with the product team to create a clear and concise instruction manual that could be easily understood by children.
Developed a factory spec sheet to ensure the packaging design and components were accurately produced.

RESULT

The final product was a visually engaging and functional science kit that not only adhered to SpongeBob's brand guidelines but also provided a safe, organized space for kids to enjoy their experiments. The packaging successfully highlighted the fun, messy, and educational aspects of the kit, making it a hit with both kids and parents.